May
30
Is the Pope Catholic?
11:52 am · category: Embracing My Inner Geek
I have had enough of Charmin‘s latest advertising campaign, which involves animated bears overusing cheap toilet paper until they “discover” Charmin. (It’s been going on for six years. Six very, very long years.)
Look, Procter and Gamble, we get it: Does a bear shit in the woods? Yes. Does a bear use toilet paper? Hell, no.
It’s at times like these that I really miss Mr. Whipple.
May 30th, 2006 at 12:05 pm
Has it really been six years? Wow! I wonder how many other ad campaigns have lasted that long. I can think of the Maytag repair man, the Royale tissue kittens and Mr. Clean (although they updated him and gave him an earring) as long running ads. Oh, and the “zoom zoom” for Mazda.
May 30th, 2006 at 12:40 pm
According to the Charmin website, in 2000 “A new animated advertising campaign was launched, called “Call of Nature,” featuring a bear in the woods experiencing Charmin’s comfortable feeling.”
I’m guessing the Energizer Bunny has been around for more than six years, too. But he doesn’t piss me off.
(Yes! I was right. The EB debuted in 1989 and has been in more than 115 TV spots.)
May 31st, 2006 at 2:06 pm
I can’t believe I forgot the bunny. I must not be watching enough television.